Jabar Ekspres – As many as 38 percent of Indonesians use on-demand music services at least once a week, reflecting the high growth rate of online music consumption.
“According to a report by Google, Temasek and Bain Company 1 in 2022, 38% of people use on-demand music services at least once a week,” Believe Indonesia Country Manager Dahlia Wijaya said in an official statement received by Indonesia Window here on Wednesday.
Dahlia said that in comparison, the average number of on demand music users in Southeast Asian countries is 28 percent, with a record 13 percent of users using on demand music services for at least one hour per day.
“This is especially true in urban areas where 57 percent of digital users use on-demand music services, according to the same report,” she explained.
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While the internet is not well distributed in all regions, especially in small towns and villages, some major cities on the islands of Java-Bali, Sumatra, Kalimantan, Sulawesi and even Papua already have better access today.
“They also tend to have a more vibrant local music scene. These art centers were previously only focused in Jakarta or Surabaya, but have shifted and started to spread throughout the region,” she explained.
Dahlia further explained that the Indonesian music market is strongly supported by the growth of digital music consumption. The IFPI Global Report states that streaming services represent a 90.6 percent share of total music revenue in 2022 in Indonesia, accounting for 75.4 million dollars. This figure means an increase of 36.7 percent from 2021.
Whereas in 2019 – 2022, the annual growth rate of the use of these services was 35 percent per year on average. This very strong growth, he said, is first explained by the increasing penetration of internet usage.
“In terms of digital music consumption, the dominant players in Indonesia are Spotify, YouTube (including YouTube Music & Shorts), Resso, TikTok, Apple Music. There is also a local platform called Langit Musik,” he concluded.
