JABAR EKSPRES — The pulp and paper industry of Asia Pulp & Paper (APP) Sinar Mas seeks to always prioritize the process of technological and digital transformation in all aspects of its operations and business processes from upstream to downstream at the Hannover Messe 2023.
“APP Sinar Mas has launched Vision 2020, where in 2020 we continue with the Vision 2030 Roadmap. It contains all the sustainability programs and strategies implemented by APP Sinar Mas,” APP Sinar Mas Director Suhendra Wiriadinata said in Hannover, Germany, Tuesday (18/4).
Suhendra said, in the framework of digital transformation, the company is implementing or in a continuous process to adapt to digital transformation and automation systems.
Meanwhile, in terms of industry, the company consistently applies the spirit of sustainable development and implements a commitment to continue to innovate to bring quality products to customers.
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In addition, by prioritizing sustainable and environmentally friendly business practices, APP Sinar Mas strives to always prioritize the process of technological and digital transformation in all aspects of its operations and business processes from upstream to downstream.
According to Suhendra, APP Sinar Mas’ digital transformation journey has been ongoing for more than 25 years, by collaborating with leading technology companies in the world.
Suhendra added that the implementation of digitalization in APP Sinar Mas’ business processes began in the late 1990s because it realized the great potential of digital technology in improving customer satisfaction, efficiency and productivity.
Using digital technology, APP Sinar Mas is expected to be able to speed up production time, increase efficiency in various operational areas, and improve product quality by using realtime data analysis capabilities that provide the benefits of faster detection and problem solving.
The ongoing digitization process has also helped APP Sinar Mas meet increasingly complex market demands, increasing the company’s competitiveness in the global market and making APP a world-class paper producer.
