Indonesia is the Largest Halal Buyer Base in Southeast Asia

Jabar Ekspres – Indonesia ranks as the country with the largest halal product buyer base in Southeast Asia, according to the 2023 Halal Industry Report released by online shopping platform

Meanwhile, for the global market, Indonesia is ranked 7th after the United States, Pakistan, Bangladesh, Egypt, the United Kingdom, and Saudi Arabia.

“Indonesia clearly has an advantage in the halal product market because the country has a large population, strict product standards, and many entrepreneurs engaged in the field,” Head of Southeast Asia Roger Luo said in an official statement received on Monday (18/9).

READ MORE: IHYA 2023 Supports Indonesia’s Vision to Become the World’s Leading Halal Producer

The report, which was compiled with the Malaysia External Trade Development Corporation (MATRADE), also mentioned that Indonesia is recognized as one of the main suppliers of halal products because the country has a rich Islamic heritage and deep cultural understanding.

Based on’s Halal Industry Report 2023, Halal products that recorded the highest growth in terms of purchases are traditional Muslim clothing, scarves, skincare products, and halal snacks.

The rise in demand for Muslim clothing is driven by the growing Muslim population and the desire to dress in a culturally appropriate manner.

In addition, the purchase of headscarves and scarves has also increased, not only among Muslim women, but also among non-Muslims who like the style and versatility of scarves as accessories.

For the skincare industry, the demand for halal-certified products is on the rise along with shoppers’ desire to use natural and all-natural options.

Consumers, both Muslim and non-Muslim, are looking for skincare products that are free from alcohol, animal-based ingredients, and other prohibited substances, making halal-certified skincare products a popular choice.

Bank Indonesia estimates that the Halal Value Chain (HVC) sector in Indonesia, which includes agriculture, halal food and beverages, Muslim fashion, and Muslim-friendly tourism, will grow by 4.5 – 5.3 percent by 2023. This figure is projected to contribute more than 25 percent of the country’s economy.

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