The new strategic positioning and its message ‘The Power of our Futbol’ will be reflected in LALIGA’s next image campaign to be launched in mid-June.
The addition of EA Sports as a new strategic partner means that LALIGA is also laying the groundwork to revolutionize the football experience from the 2023/24 season onwards in an effort to break down the barriers between the physical and virtual worlds, with improvements in broadcasting, and through the continued commitment to grassroots football from both companies.
Read more: PSSI Appoints Solo to Host The 2024 U-23 Asian Cup Qualifiers
Next season… ⏳#LALIGA pic.twitter.com/sBFyRLSLAU
— LaLiga English (@LaLigaEN) June 4, 2023
