JABAR EKSPRES – PT Angkasa Pura II (Persero) is improving services and facilities at Soekarno Hatta Airport through operational digitization for travelers.
AP II President Director Muhammad Awaluddin said that digital transformation was carried out covering three programs, namely CX (Customer Exploration), OX (Operational Exploration) and DX (Digital Exploration).
“To accelerate digitalization at Soekarno-Hatta Airport, AP II on August 18, 2023 inaugurated the formation of the Advanced Data Analytics & ArtificiaI Intelligence for Data Driven Decision Team,” Awaluddin said in his statement in Jakarta, Saturday (8/19).
He explained that the DX program has a team tasked with preparing data, processing and analyzing data, and visualizing data with advanced data analytics and artificial intelligence (AI).
The team will focus on certain types of data to conduct 3 analyses, namely Traffic Movement Analytics, Passenger Sentiment Analytics and Customer Behavior Analytics.
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According to him, this data was previously only partially touched, but with the Airport ID service and supported by advanced data analytics and AI, Soekarno-Hatta Airport can more thoroughly explore data for customer needs.
“AP II knows more about travelers, and vice versa. The term may be like the Know Your Customer (KYC) principle, “Awaluddin said.
He continued, in line with AP II’s digital transformation, data collection can be done properly to be processed and analyzed with advanced data analytics and AI technology so as to bring information quickly with a very high level of accuracy.
“This helps Soekarno-Hatta Airport to make decisions quickly and precisely to continue to improve standards,” said Muhammad Awaluddin.
As for Traffic Movement Analytics, Soekarno-Hatta Airport can operate more efficiently which will have a very positive impact on stakeholders including airlines, and can also provide the best service to passengers based on existing travel data.
Then, Passenger Sentiment Analytics explores what priorities must be presented for services, operations and improved facilities for airplane passengers.
