Furthermore, he said, official websites and social media accounts are the two most used channels for sharing personal data, where 82 percent and 59 percent of consumers are willing to share information through these media respectively. Indonesian consumers are also willing to share personal data with financial and health service organizations.
While Indonesian consumers are quite open and comfortable sharing data, the survey noted that they also expect brands to be more transparent. Compared to other countries in Asia Pacific, Indonesian consumers value transparency more, with 67 percent of Indonesian respondents saying they trust brands that are honest and transparent about their policies.
